HR on Demand Team Member Carolyn Ulrich shares helpful tips for using LinkedIn as a recruiting tool:
As a recruiter for CAI, social media plays an invaluable role in my career. While we can arguably debate the usefulness of Facebook and Twitter, no one can deny that Linkedin is the holy grail of professional social networks.
Originally launched in May of 2003, Linkedin was created as the professional response to MySpace, gaining only a few new members a day. Within the first 3 years, Linkedin had 20 million users and surpassed MySpace in 2011 with over 33 million. Within the past 4 years, Linkedin has grown to more than 347 million users in over 200 countries and is the largest professional networking site in the world.
By investing a little time and effort into Linkedin, you can take your recruiting efforts to the next level. Here are my top suggestions on how to unleash the full recruiting potential of LinkedIn:
Start with a great profile!
Take the time to invest in a good headline and descriptive summary that helps people understand who you are and what you do. Don’t be afraid to highlight pictures, videos, presentations, skills, recommendations, certifications and clearances that will stand out to others in your profession. This will make you seem more credible and in turn, more approachable.
Expand your Connections!
Don’t be shy about accepting invitations from people you’ve met and even sometimes those that you haven’t. The more connections you have, the more users will be able to see you in their 2nd and 3rd degree network. Make it a point to reach out and connect with people you have heard about or met at events, trainings and conferences. Remember, there’s only 6 degrees of separation!
Is something interesting happening with your company or in your office? POST IT! Once you have built your network connections make use of all your connections and post content as it relates to you, your profession and your company. Make sure you’re also posting jobs on your page and highlight why you LOVE your company! Never underestimate the power of social media. If you’re always posting about how much you love your job, your connections perceptions of your company will fall in line. Even connections that aren’t actively looking for a new position might be interested so don’t be afraid to put that job in front of them!
Leverage Your Connections!
Send notes to your connections that may be a great fit for your job openings. But make sure you’re not being too aggressive…. No one likes to be sold and you don’t want them to look at your messages like spam. This will keep you current with your connections and is a great FREE marketing tool!
Our recruiting team is dedicated to helping you with all of your recruiting needs. Whether it’s learning more about leveraging Linkedin as a recruiting tool, having us recruit for and fill your vacant positions, or simply answering a few questions, we’re here to help! Please feel free to contact our recruiting team directly at 919- 431-6084 or firstname.lastname@example.org.
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