What do people think of your organization? When people discuss your business, are the conversations mostly positive? Have you googled your company name to see what comes up? Are your employees quick to offer you the number of their friend or family member when an open position becomes available?
Knowing how your organization is viewed by the public, your industry peers and rivals is important. Having a strong employer brand can make a difference on whether you can secure a great candidate for a vacancy or how a news outlet portrays you to the public. There are several steps you can take to strengthen your employer brand to show that your organization is a stellar place to work. Try the four tips below:
Define How You’re Perceived
In order to strengthen your employer brand, you have to determine how you want your organization to be perceived. Once you decide how you want to represent your organization, make sure your company’s mission statement and values reflect that decision. Your mission statement and values are generally one of the first places interested job seekers visit to learn more about a company. Make sure yours represents your organization well.
Offer Competitive Benefits
Do you want to be known as the company that offers lousy benefits? Or the one that doesn’t understand the importance of work/life balance? In order to become an employer who attracts and secures high-performing talent, you must do your homework and find out what the top benefits candidates are looking for. Competition for top-notch talent is fierce. A strong benefits package that includes a competitive salary as well as non-monetary perks will help you establish your positive employer brand.
Make Smart Hiring Decisions
Don’t just hire a candidate because they have the exact skills and qualifications that your job description requires. Making a smart hiring decision goes beyond matching up a resume to an open position. Adding a new hire to your ranks is important, so it’s critical to ensure they match your culture and will get along with their new coworkers. Failing to do so could result in the new hire leaving in under a year, or worse, one of your loyal employees leaving because they don’t work well with the new employee.
Provide Incredible Customer Service
A surefire way to enhance your employer brand is to improve your customer service. Think of brands like Apple and Zappos. Yes, they sell great products, but they also rely on their customer service teams to help them represent their company. Make sure your employees have all the tools and training they need to offer an exceptional experience to your customers. When your employees are content and engaged, your customers are more likely to be content and engaged as well.
For more ways to improve your employer brand, please call a member of CAI’s Advice and Counsel Team at 919-878-9222 or 336-668-7746.
Photo Source: Robert Scoble