In the past 5-10 years, social media platforms have taken the Internet by storm. Facebook, Twitter, LinkedIn, Pinterest, Tumblr and countless other social platforms are used by businesses and organizations for marketing, recruiting, thought leadership and overall brand awareness. With the vast variety of social media platforms and uses, it can be a challenge to know everything about social media and how it can fit in with your company’s goals.
For those businesses that have just started out in the social media world, here are a few tips to help you start your social media use.
Target Your Desired Audience
Like other types of marketing and communication tools, audience targeting is extremely important on social media. Building your audience is extremely important, but you also need to target your audience so you can reach your customers, investors, employees and surrounding community. Make a note of who likes your Facebook page and follows you on Twitter instead of just setting a target number. That way you can reach a large audience that will actually want to engage with your business.
Connect With Your Audience
Once you have targeted your desired audience, it is time to connect with them. Connecting is important across social platforms and can be done in a variety of ways. It may seem easier to put out content every day or every week and then let people read it, but social media has the capability of generating two-way communication. Take advantage of what it has to offer and message followers on Twitter and Facebook or tweet at someone to engage in conversation. Don’t limit yourself – start a dialogue!
Choose the Appropriate Platform(s)
There are numerous platforms, but you may find that only a few work for your company and actually reach your target audience. It is important to focus on the appropriate platforms that your audience is on instead of spreading yourself thin amongst five or more platforms when only two are actually connecting with your audience. For example, Facebook is an extremely popular and valuable platform, but that does not mean it is appropriate for every company. Evaluate multiple social platforms to figure out which ones work best for your company.
While you may only have a few people running your company’s social media pages (or only one!), it is helpful to have employees engage on social media with the business as well. Encourage employees that have social media accounts to share and like content so that you can reach more people. This can help generate credibility and exposure.
Social media use is perfected through practice, exposure and research. For more information on social media for businesses go to www.facebook.com/cai.hr.nc or www.twitter.com/caihr.
Photo Source: mkhmarketing