Posts Tagged ‘employee retention’

Ask Your Employees This Question

Thursday, August 10th, 2017

“What is the most important thing I can do for you?”

Think of the power in this question for a spouse, friend, aging parent or new neighbor. It says, “I care about you” and that “Your happiness and success matter to me.” It is powerful because it is all about that person’s needs, not the asker’s needs.

The question is just as powerful at work for the same reasons. It avoids suggestion box syndrome since it is personal and one-to-one.

When a manager asks an employee this open-ended question for the first time, it may create confusion.  “You mean me? What do I need?” is answered by “Yes, what do you need to do your best, to enjoy your work, to learn what you need, or to remove hurdles in your way?”

“Nothing really. I’m good. Thanks for asking,” might be the response. Everybody has something they need to remove pain or open doors, and everybody knows it if given the time, the prompt and the context to think. Here are some real-life examples:

“I am frustrated every day by lack of tools to do the job.” “The expectations are unclear.” “I see so many opportunities to improve service.” “Operations in the warehouse are unsafe and I worry every day about an accident.” “If I just knew how to use pivot tables my analysis would be more powerful.” “We have one team member who prevents forward progress, can you help?” “I am thinking of leaving for another job because of these issues.”

There are no bad answers. Small items are good and hairy issues are good. The point is not just the response itself, but the impact of asking, caring and working on an answer together.

You are looking for one issue or a related set of issues that deserve attention and resolution. Maybe no action is needed, just some listening and explanation. Another issue might be game-changing for both the employee and business.

Why ask for just one issue? Like the 80/20 principle, focusing on one item with the most perceived impact makes sense. Bigger discussions and broader topics are better for periodic reviews and career planning.

People’s real and perceived problems are a great window into how they work, what they value and what they expect. You will be surprised at the insights and depth of some answers, and disappointed in the shallow and self-serving responses of others. All are valuable.

Listen for the real issue. A person who begins with frustrations about others may eventually reveal skills and techniques they need to build. Problems with a poor manager may be a common complaint or could reveal a unique challenge. Expect very different responses from employees because you have asked how you (individually) can help them.

Managers must bring the right intent to the conversation: to discover and act on reasonable problems and opportunities identified. Use this question with an employee as often as it continues to produce useful conversations.

At CAI we build engaged, well-managed, low-risk workplaces. If your company could use an HR partner, please contact us at 919-878-9222 or 336-668-7746 or learn more at CAI.

Bruce Clarke serves as CAI’s President and CEO, and has been with CAI since 2001. Bruce practiced labor and employment law with the national labor law firm of Ogletree Deakins for 18 years. He is listed in The Best Lawyers in America and was selected as one of North Carolina’s Legal Elite by Business North Carolina Magazine. Bruce is 100% committed to helping companies build engaged, well-managed and low-risk workplaces.

 

The Value of a Strong Company Culture

Thursday, July 6th, 2017

We hear the phrase “corporate culture” in conjunction with any description of any business these days.  In fact, the phrase is so commonplace it sounds less and less important the more it is used.  Still, those responding to the aforementioned survey all agree that workplace culture is an extremely important component in the success, or failure, of a business.

A 2016 survey from the Workforce Institute at Kronos and WorkplaceTrends concluded that HR professionals, managers and employees are not in agreement when it comes to who actually has the power to create, influence or destroy corporate culture.  The survey included 600 HR professionals, 600 managers and 600 non-managing employees across the U.S. workforce.

Most of us are aware of the perils of a negative corporate culture when we read about yet another company who gets it wrong. When there are multiple and frequent changes in leadership style combined with a creating  a culture so focused on success at any costs, quality and ethics can be sacrificed and trust within an organization spirals downward. 

Netflix is know for getting it right. They promote a corporate culture built on trust and a certain amount of autonomy among its employees.  When the company shifts focus or enhances their product offerings, employees are immediately on board and driven to be a part of its success.  

So, who should be responsible for defining corporate culture? Thirty-three percent (33%) of HR professionals surveyed believe HR should define corporate culture. Twenty-six percent (26%) of managers felt the executive team should define the corporate culture, while 29% of employees surveyed felt they should define the corporate culture.  Strangely, another 28% of the employees felt that no single group actually defines the culture in the workplace. 

Employees ranked the three most important factors impacting corporate culture. Fifty percent (50%) felt compensation was the #1 factor.  Number two (#2) was co-worker respect and support, and #3 was work-life balance.  However, only 29% of managers and 25% of HR professionals felt compensation would be the #1 factor to impact corporate culture. 

HR professionals responding to the survey felt the #1 factor would be “managers and executives leading by example,” followed by #2 “employee benefits”, and #3 coming in as “a shared mission and values.” 

Assuming this survey is representative of corporate America across the board, perhaps the truest answer and most successful strategy for defining corporate culture is for all three groups to work together.  Corporate culture is an important recruiting and retention incentive.  Likewise, the wrong corporate culture will impair your recruiting efforts and drive away your existing employees.  Collaboration across the employee, management and Human Resources components of your organization is key to creating a corporate culture which appeals to your employees, can be fostered by your managers, and can be supported by HR. Work together to stand united and to create a stronger brand for your organization.

CAI delivers HR, compliance, and people development solutions to 1,100+ NC companies to help them build engaged, well-managed and low-risk workplaces. Contact us to find out how we can help your company.

CAI’s Advice & Resolution Advisor Renee Watkins is a seasoned HR professional with a diverse background in Human Resource. Renee provides CAI members with practical advice in a wide range of human resource functions including conflict resolution, compliance and regulatory issues, and employee relations.

 

Photo Credit: Pixabay

Address These 4 Employee Needs for Maximum Retention

Tuesday, June 20th, 2017

Recruiting top employees involves a relevant understanding of what attracts candidates to an opportunity; what do they want, and what are their priorities.  Once you have them on board, how do you retain them?  The needs and priorities of an employee can be different than those of a candidate.

In addition to the usual priorities like compensation, benefits and a flexible work schedule, most employees have four (4) basic needs to be happy and engaged in the workplace.  Those four needs are:  Caring, Respect, Appreciation, and Praise.

CaringMost people can tell if you genuinely care about them or not.  Something in your voice, the way you address them, or even your body language can tip them off.  Sincerity is difficult to fake and insincerity is difficult to hide.  Employees need to know their management cares about them for more than just what they bring to the business each day.  Be sure they know your door is always open.  Make certain you are responsive by setting aside sufficient time to understand their concern and to try and help address it.  Remember, for them, coming to you is a big step.  If you seem at all as if you do not care, or that you do not have time for them, they may not come to you again.

Respect – Everyone wants respect.  Respect for what they do and respect for how they do it.  One of the quickest ways to demonstrate a lack of respect for your employee is to micromanage.  Micromanaging suggests a lack of trust in your employee’s ability to get the job done.  On the other hand, one of the best ways to demonstrate respect for your employee is to allow them to grow to their full potential.  Offer your leadership and mentoring to help them succeed.  Provide training for employees who demonstrate initiative and show true promise for advancement.

Appreciation – Showing your appreciation for an employee’s results and work ethic is not difficult, and it does not have to be expensive.  We sometimes focus far too much and far too often on the negative, and not enough on the positive.  A simple “Thank You” can go a long way.  A pair of movie coupons or recognition in front of peers is a great way to show your appreciation.  Without appreciation, an employee may feel beaten and defeated.  They will eventually come to believe they can do nothing right, and will not want to come to work.

Praise – This is really just “appreciation” kicked up a notch or two.  It is always nice to feel appreciated, but to receive praise is an entirely different feeling.  Praise is larger, and therefore should be reserved for recognition of an employee going above and beyond their everyday job function.  An innovative idea, a new time-saving process, or productivity metrics well over 100% are just a few reasons to award special praise over simple appreciation.  Praise for employee who exceeds their expectations can also serve to incent other team members to “step up their game” in order to receive similar recognition.

This all sounds very simple, but in fact it takes time and thought.  These are very deliberate actions on the part of leaders, and time must be built into the day to accomplish even two or three of these for at least one or two individuals.  Over time, Caring, Respect, Appreciation and Praise will begin to filter across the workforce and you will have employees who not only trust you, but are loyal to you and your organization as well. Employees will feed off of the positive culture and demonstrate care, respect, appreciation and praise for co-workers.

CAI’s Advice & Resolution Advisor Renee Watkins is a seasoned HR professional with a diverse background in Human Resource. Renee provides CAI members with practical advice in a wide range of human resource functions including conflict resolution, compliance and regulatory issues, and employee relations.

Is Your Office Space Repelling Good People?

Thursday, April 20th, 2017

Millennials are considered by many to be the first generation since the 60’s to come with their own set of preferences as to what they desire in regards to various aspects of their daily life – including their work environment. An interesting position to take, considering the ups and downs of the economy, but this group of individuals also bring the technology, innovative thinking, and energy to the table, creating a very competitive recruiting atmosphere in which their desires must be taken into account.

For this reason, companies are working to understand what does and does not appeal to this latest generation to join the workforce.  Office space is being specifically designed and re-designed to attract these highly sought-after workers.  Large, closed-in office space with more doors than windows is quickly losing popularity in favor of open work areas with space for collaboration over traditional conference rooms.

Desks which can be raised to accommodate employees who prefer standing part of their workday are being introduced, along with desks that stand over working treadmills to encourage a healthier environment.  Smart boards are being used to record brainstorming notes, and then send them to a computer or printer with the press of a button.

In addition, on-site fitness centers complete with showers are now common in many businesses. Millennials are researching potential employer locations to determine what amenities they currently provide “on campus”.  Are there bike racks?  Are there walking trails?  Are restaurants and retail shopping options within walking distance?  Are mass-transit drop points within walking or biking distance from the office?  The millennial generation is known for living a healthier lifestyle with an affinity for convenience.  Speaking of convenience, another popular feature with millennials at the workplace is a resident concierge to handle things like travel arrangements, massage appointments, pick up/delivery of dry-cleaning and order in lunches.

You may ask yourself, “Do they really need all that?”  A better question would be “Does my company really need all that?”  There are several things to consider here:

  • Is it more cost efficient to retrofit your current space or to simply give up your current office and move to a more modern facility?
  • Would the increased and improved collaboration from a more modern work environment lead to more innovative thinking and creativity among teams?
  • Does your business model dictate a more traditional or forward-thinking atmosphere?
  • Which type of environment will appeal more to your clients / customers / business partners?
  • How do you want your company to be viewed – both internally and externally – by your competitors, your peers, your current and future employees?

That’s right, take a look at your competitors and peer companies.  What are they doing?  Ask your employees for their opinion on the current work environment and any suggested improvements.  Write down a list of amenities your office has to offer new recruits.  Is it enough?  If you were interviewing with your company today for a job, would it be enough for you?  Answers to these questions might provide you with some ideas for change, even small changes, which could be very important to fueling your business growth in regards to your workforce.

CAI delivers HR, compliance, and people development solutions to 1,100+ NC companies to help them build engaged, well-managed and low-risk workplaces. Contact us to find out how we can help your company.

 

CAI’s Advice & Resolution Advisor Renee Watkins is a seasoned HR professional with a diverse background in Human Resource. Renee provides CAI members with practical advice in a wide range of human resource functions including conflict resolution, compliance and regulatory issues, and employee relations.

How HR Creates a Culture of Recognition

Thursday, March 16th, 2017

When you take into consideration the high cost of turnover and its disruptive impact on the business, it should get you thinking about your own recognition strategies. How can you expect employees to stay at your organization if they’re not getting the appreciation they deserve?

We all know that retention is closely tied to recognition. Employees want to work for an organization that not only values their work but also shows them appreciation. Accordingly, there is a strong relationship between recognition and likelihood to stick around at the job.

We also understand that praise sways the perception of the work environment. No one wants to work at a place that ignores its employees. Here again, there is a positive link between recognition and an employee’s perception of the workplace.

Finally, a healthy employee-supervisor relationship relies on some sort of positive recognition. Simply put, employees want to work for someone who appreciates their contributions to the organization.

But getting occasional recognition from your boss is not nearly enough.

The Role of Peer-to-Peer Recognition

A quick telling stat: 70% of employees credited their peers for creating an engaging environment, while perks such as work functions, parties, or amenities only accounted for 8%. (Source: Tiny Pulse)

The following employee comments underscore the role that peers play in the workplace:

  • “I look forward to coming to work every day. The people are great, and we have lots of celebrations for the good work that we do.”
  •  “I’ve never once wished that I didn’t have to go into work. Everyone here is awesome, and there is not one day that has gone by where I haven’t laughed out loud about something, with someone here.”
  •  “Great people to work with, people I share my life with, people I trust, that support, and encourage me and my ideas. There is a team here that is for each other and builds all the others up instead of climbing over the backs of others. We laugh with each other and seem to truly enjoy each other. We get silly, eat too much, and treat one another as a family.”

Creating Collaboration Spaces

Peers play such a vital role in creating a fun work environment. So at CAI, we give staff the space to collaborate and work together. This is especially important with the influx of millennials in the workforce, who live and thrive on collaboration. We also utilize informal and formal ‘we’ spaces where our employees can spontaneously come together to collaborate:

  • Meeting tables: Scatter these around the office so people can quickly come together. Put up a whiteboard (or better yet, whiteboard paint a wall) nearby, and you’ve got an impromptu meeting room. These tables are perfect for encouraging and promoting spontaneous ideation.
  • Break rooms: Idle chitchat around the water cooler isn’t a time waster. In fact, it typically revolves around work-related topics, so you never know when a brilliant idea might pop up. At CAI, we have created a breakroom that allows staff and training class visitors to actively network and intermingle.
  • Casual meeting rooms: In addition to more traditional conference rooms, we have included casual enclosed spaces that are ideal for when you need to discuss sensitive topics or gather for team meetings.

By dishing out praise, leveraging peer-to-peer recognition tools, creating collaborative spaces, and assessing cultural fit, you are laying down the right groundwork to retain your star employees. CAI members have access to numerous recognition information and tools. Contact CAI to learn more about membership.

Tom Sheehan brings 20+ years of extensive, broad-based strategic, tactical and practical HR experience to CAI’s Advice & Resolution team.  He advises HR and other business leaders on talent management, organizational effectiveness, employee engagement, M&A’s, and employee relations.

For Millennials, Lack of Loyalty May Be a Sign of Neglect

Thursday, January 12th, 2017

The prevailing wisdom is that, in general, Millennials express little loyalty to their current employers and many are planning near-term exits. During the next year, if given the choice, 25% of Millennials would quit his or her current employer to join a new organization or to do something different. That figure increases to 44 % when the time frame is expanded to two years. (Source: Deloitte’s 2016 Millennial Survey)

This “loyalty challenge” is driven by a variety of factors, for example:

  1. Millennials feel underutilized and believe they’re not being developed as leaders.
  2. Millennials feel that most businesses have no ambition beyond profit, and there are distinct differences in what they believe the purpose of business should be and what they perceive it to currently be.
  3. Millennials often put their personal values ahead of organizational goals, and several have shunned
    assignments (and potential employers) that conflict with their beliefs.

Millennials have recently inched past the other generations to corner the largest share of the US labor market and a growing number now occupy senior positions. They are no longer leaders of tomorrow, but increasingly, leaders of today. We also recognize that Millennials are taking their values with them into the boardroom.

While many Millennials have already attained senior positions, much remains to be done. More than six in
ten Millennials (63 %) say their “leadership skills are not being fully developed.” Unfortunately, little progress is being made in this area. When asked to rate the skills and attributes on which businesses place the most value (and are prepared to pay the highest salaries), Millennials pointed to “leadership” as being the most prized.

Millennials fully appreciate that leadership skills are important to business and recognize that, in this respect, their development may be far from complete. But, based on the current results, Millennials believe businesses are not doing enough to bridge the gap to ensure a new generation of business leaders is created. Need help with workforce strategy and planning? CAI can help!

Tom Sheehan brings 20+ years of extensive, broad-based strategic, tactical and practical HR experience to CAI’s Advice & Resolution team.  He advises HR and other business leaders on talent management, organizational effectiveness, employee engagement, M&A’s, and employee relations. 

How to Retain Millennials

Monday, December 26th, 2016

It’s hard to think of an important aspect of management that is more neglected than individual development planning. As a consequence, companies typically pay the high price in the form of the loss of top young talent.

A Harvard Business Review article, “Why Top Young Managers Are in a Nonstop Job Hunt” conducted an analysis of young high achievers and concluded that many of the best and the brightest are not receiving the career development support they desire.

The article stated, “Dissatisfaction with some employee-development efforts appears to fuel many early exits.  We asked young managers what their employers do to help them grow in their jobs and what they’d like their employers to do, and found some large gaps.  Workers reported that companies generally satisfy their needs for on-the-job development and that they value these opportunities, which include high-visibility positions and significant increases in responsibility.   But they’re not getting much in the way of formal development, such as training, mentoring and coaching – things they also value highly.”

There are two primary reasons that companies neglect the individual development process:

1. We tend to focus most on the here and now

Managers naturally tend to be most focused on essential day-to-day operations and less interested in longer-term activities perceived as having less immediate payback.

2. There’s just no time for it

This is another poor excuse.  There’s always time for important activities.  If you believe that development planning is a valuable managerial function, HR must make it a priority and create an expectation that ‘building talent’ is an obligation for all leaders.

Here is why development planning makes good business sense:

1. People care if you take a genuine interest in their future 

Development planning should be something a manager takes a real personal interest in – not an HR-driven mandate.

2. It helps builds loyalty, and loyalty increases productivity

Taking an honest interest in someone builds loyalty.  Employees feel as though the company is investing in them. Loyal employees are more engaged, and engaged employees are more productive. Talented people naturally want to advance, and appreciate the support in the process.

3. Capable ambitious young employees want training, mentoring and coaching

They want to gain skills.  They want to become more versatile and valuable to an organization. If your company doesn’t provide it, enterprising employees will go elsewhere for it.

Key HR Action takeaway:  Development planning doesn’t have to be elaborate or costly.  At its core it’s mostly a matter of good managers taking the person-to-person time to understand their employees, recognizing their skills and opportunities, and documenting them in an agreed-upon Individual Development Plan.

If you’re struggling with creating effective Individual Development Plans CAI can help.

Tom Sheehan brings 20+ years of extensive, broad-based strategic, tactical and practical HR experience to CAI’s Advice & Resolution team.  He advises HR and other business leaders on talent management, organizational effectiveness, employee engagement, M&A’s, and employee relations.

The Labor Market Squeeze

Thursday, November 17th, 2016

The post below is a guest blog from Dax Hill who serves as Principal, Health & Welfare Consultant for CAI’s employee benefits partner Hill, Chesson & Woody.

Many employers are expressing concerns that it’s becoming increasingly difficult to find qualified applicants.  A couple of recent surveys outline the problem facing employers: labormarketsqueeze

  • Graham Personnel found that 59% of employers are having difficulty hiring qualified applicants.  They also report the top three employer concerns are:
    • Retention and employee relation issues (28%)
    • Recruiting (27%)
    • Other factors in their organization including sales and marketing (10%)
  • A 2016 SHRM survey found similar results. In their survey, SHRM reports that 68% of employers had difficulty filling full-time jobs in the past 12 months.  In 2013, only 50% of employers reported hiring difficulty.

These elevated numbers are concerning.  Employers understand the importance of recruiting the right talent, and the impact it has on their growth and productivity.  Recruiting and retaining talented individuals with the needed skill set has always been the lifeblood to organizations.

With the tightening labor market, employers are assessing what they need to do to either become, or remain, competitive.  Health benefits are an area of focus that employers are using to differentiate themselves.  In fact, 38% of SHRM respondents stated they leveraged their health and welfare benefits to gain a competitive advantage in recruiting.

What is your strategy towards offering health and welfare benefits to your employees?   How do you want your benefits to compare to the competition?  What benefits do you need to offer to recruit, retain and reward your employees?  What are other organizations doing to control cost and to also remain competitive?  These are all questions you should be asking yourselves.

If you are curious how your medical benefits “stack up,” we can assist you.  For the past 11 years, we have partnered with Capital Associated Industries (CAI) to produce a North Carolina state wide survey with nearly 650 respondents.  This survey allows you to compare your medical benefits and cost to other organizations of similar size, industry type and in your area. Having this type of information can be valuable, especially as you recruit in this tight labor market.  If you are interested in learning more about benchmarking your health plan, contact us!

Why Top Performers Choose to Leave

Tuesday, June 14th, 2016

why_employees_quitDuring a declining economy, new hires for organizations would often come from an increasing pool of unemployed workers. Now, with an improved economy and the job market on the rebound, the paradigm is shifting and new hires are being recruited from other organizations.

If you are on the recruiting end, this is excellent news. Your candidate pool that may have consisted of mostly unemployed workers just increased to include workers who may already be working in the very role you are seeking to fill – just for someone else currently. However, you could find yourself on the losing end of that equation if it is your employee who is being recruited.

As the economy and job market continue to gain strength, top employees who were once too concerned about security and doubt to leave their job are now reconsidering their position and their level of overall job satisfaction. Restored confidence in the economy is fueling confidence in their ability to improve on their current position. Also, your competitors are using the same tools you are to identify and actively pursue ordinarily passive candidates and recruit them to a better opportunity. Recruiters are getting calls from employed workers, at good companies, making good money, doing good work – and ready for a change.

Who are these employees, and why would they entertain leaving for another position at another company? What can be done to counteract this problem? According to a Forbes survey, the top five reasons seemingly satisfied employees leave a company are:

Trust

The number one reason employees leave their current employer is a lack of trust. This could stem from earlier cutbacks in pay and/or benefits, layoffs or other measures made necessary by a declining economy. If an employee is unhappy with the way in which a particular remedy was handled, or if they feel they are being kept in the dark, they begin to wonder if they will be next. Reach out to employees and establish a solid two-way path for communication. Be sure they are informed of company initiatives and the reasons behind them. Ask for their opinions, input and feedback. Make them feel a part of the organization and its success.

Recognition

Employees often leave if they feel unappreciated or experience a lack of recognition for their accomplishments in their current role. In an economy that has dictated doing more with less, many top performers have been asked to go above and beyond their job description. They expect and deserve recognition for pitching in and doing what is necessary during these last few difficult years. Make certain your employees are recognized for their contributions to the company’s success. Other employees will see this public recognition and become inspired to heighten their performance as well. Be sure the recognition is meaningful and for something measurable. Savvy employees will see through false recognition and be suspect of it.

Politics

Some employees tire of the internal politics within their company and begin to seek another company to work for. All organizations with an org chart are going to inherently have a certain amount of internal politics, so it stands to reason any new company they join will also have similar issues. The driving force behind their dissatisfaction is not so much the politics, but the fact it interferes with their being able to do their job to the best of their ability. Top performers are top performers because they choose to be. Anything that interferes with satisfying their internal drive becomes an issue. Internal politics will tend to ripple through your workforce and cause performance to drag. Isolate your workforce from this to the greatest extent possible. Make sure corporate decisions are communicated well and are backed by valid, understandable logic. Political maneuvering will undermine an organization’s ability to move forward as a single unit.

Manager

Sometimes people just do not get along. It could be a mismatch in personality or a difference in management style. Employees will get frustrated with their manager and may start to seek opportunities elsewhere. The difference between this reason and the other reasons in this list is there are often warning signs associated with this one. Frustration of this type tends to build over time. Casual, confidential conversations with employees and managers on a routine basis will usually uncover these issues before they become a reason for voluntary turnover. Act early and work with parties on both sides of the issue to develop an acceptable solution for everyone involved.

Inflexibility

More and more organizations are embracing flexibility within the workforce. Telecommuting and flexible work schedules are popping up as recruiting incentives everywhere you turn. Employees, like everyone else, want what they do not currently have that others have. If your employees are asking for this from your company and other employers in your area of similar size and industry offer it, be prepared to lose some of your top talent. Take special note of what your competition for talent is implementing and adopt similar incentives if they can work within your business model.

Although these are the top five reasons employees voluntarily leave their current position, there is one primary reason that is not listed here. One of the biggest reasons employees leave is because business leaders often fail to understand why employees leave. Employers go to great lengths and follow detailed processes and procedures when recruiting and onboarding new employees. During their tenure with the company, employers reach out to employees at least annually or semi-annually to evaluate their performance, praise accomplishments and recommend improvements.

Several forward-thinking companies have begun the practice of conducting periodic “stay interviews.” It only makes good sense to interview your best performers while they are working for you, rather than only gain their honest feedback when they are on their way out the door.

So, why not schedule casual interviews with the best performers and those who have the highest potential within your organization? Find out what is on their mind, as well as any issues or concerns they have. Ask about ideas they have regarding the corporate culture or even improvements in processes, policies or production. Most importantly, apply what is learned during this conversation where applicable and avoid voluntary turnover.

If you have questions about how CAI can help you with Talent Acquisition and Talent Management,  please contact a member of CAI’s Advice & Resolution Team.

renee

 

CAI Advice & Resolution team member Renee Watkins is a seasoned HR professional with a diverse background in Human Resource. Renee provides CAI members with practical advice in a wide-range of human resource functions including conflict resolution, compliance and regulatory issues, and employee relations.

Creating a Consumer Experience for Candidates and Employees

Thursday, May 26th, 2016

We are all aware of the changing dynamics in recruitment, employment and retention.  Companies should think of potential applicants and employeesRecruiting_and_Retention as consumers and create an experience that meets the candidate/employee needs as well as company needs to attract and retain the talent they need.

Technology, globalization, and the increased demand for top talent have changed the workplace landscape.  People can market themselves and access  information on companies and job opportunities to “shop” for what best aligns with their desires for organizational fit and personal growth.  That makes it more important than ever to think of candidates/employees as consumers and to make their experience a “delightful” one.

We have heard a lot recently about transparency.  Candidates searching for job opportunities want to learn as much as possible about potential employers up front.   Social media has made it easier for candidates to search for information on prospective employers (and vice versa).  What information is available to candidates online regarding your company from an employee feedback, social responsibility, and culture, etc. perspective?  How do you manage your organization’s social media profile?

After putting the best foot forward to hire and on-board top candidates that are the best fit for your organization, the consumer efforts shouldn’t stop here.  Treating employees as consumers and being interested in their aspirations and needs supports efforts to retain and engage employees.

According to Steve Lopez, Manpower Group, Companies talk about retention, but the culture does not always support that.  The rewards, measurement, and work environment often support retaining people in a job rather than retaining people within the organization. He proposes a consumer model for employee retention with the following components:

  • The User Experience – what are the goals, objectives and motivations for considering the job and staying with the company?
  • Content – Do you openly share the company culture, job content and expectations, opportunities for advancement and growth?
  • Functionality – What systems are in place to meet the user needs on a day-to-day basis in terms of exchange of information to support organizational needs as well as employee needs (two-way communication, receptive to employee feedback/suggestions, development plans)?
  • Interaction/Information/Navigation – Make resources available throughout the employee/consumer experience to provide what employees need to do their jobs.  This starts with the on-boarding process to educate new employees about the organization, to inform employees how to best obtain responses to their questions, inform them of tools they need and how to access various resources, etc.
  • Visual Experience – Does the desired visual experience for the employee reflect your company brand, web presence, culture, and the physical work space?

By approaching your employees as consumers you can create a world class experience and culture for your entire workforce, which enables positive business results. CAI can help with your company with talent acquisition, talent management, developing a better workplace and more.

(Source: Rethinking Retention, Steve Lopez, Manpower Group)