Posts Tagged ‘customers’

Does Your Work Culture Attract or Repel Customers?

Tuesday, January 28th, 2014

CAI’s Vice President of Membership, Doug Blizzard, tackles the topic of workplace culture in today’s video blog. He often hears from HR professionals that they wish their company leaders were more focused on employee engagement. Doug says that many leaders understand employee engagement. However, the challenge is showing a clear return on investment when starting initiatives to improve employee motivation and satisfaction.

Doug then turns his attention to customers and explains that businesses exist to satisfy a customer need in the market place. If you remove that need, you remove customers, and your employees directly interact with your customers. Doug then asks what kind of employees would customers prefer to interact with? Employees who are engaged and motivated—or the opposite?

Employers should consider how their culture affects their customers. Doug says if your employees are happy, your customers will be too.  He encourages company leaders to try walking in the shoes of their customers for a minute to gain a new perspective on the value of having an engaged workforce.

If you need help with employee engagement and culture at your workplace, please call a member of CAI’s Advice and Resolution Team at 919-878-9222 or 336-668-7746.