Articles about how your company culture and talent will be the key factors in your organization’s success, or lack thereof, seem to be everywhere. Some of these articles highlight specific focus areas for building a culture, and others include high-level theories without application.
I recently had the opportunity to hear Diane Adams and Richard Byrd from Allscripts discuss their corporate culture at a Raleigh Chamber of Commerce program. Diane, who is the executive vice president of culture and talent, and Richard, who is the vice president of internal communications/culture, shared both a high-level theoretical approach and more specific details about how it is applied in practice.
From 20,000 feet, the key takeaways from the presentation were:
Culture is Intentional
It’s important that you have a destination in mind and take ownership of your company culture. Your culture should then drive measurable behaviors.
You can’t afford to lose precious time waiting to get to your culture. You must start now if you haven’t already.
It’s More Than Great People
You must continue to work deliberately on your culture. Hiring for cultural fit is just the start.
When your organization has a strong, positive culture with engaged employees your customers will have a great experience and your business will see the results.
Diane and Richard pointed to four key areas of focus at the application level when it comes to organizational culture:
Let your team members/employees own their job. When people own something, they usually treat it much differently and will go the extra mile to make it better. It’s also important to help them see how they impact the business results.
Without consistent, repetitive communication, culture is just some words put to paper. Make sure the lines are open to two-way communication and be aware that the words you use matter.
How people treat each other is a big piece of culture. Team members should interact in a positive manner toward each other, even when in disagreement.
Top talent wants to be in an environment where they are learning, challenged and feel like they are continuing to grow. Recognition is also important for all employees.
Having read many of the articles and heard numerous speakers discuss culture, I think there are two clear points to be taken from the chorus:
1 – You need to focus on culture now. If you put it off you will be looking back in six months and realize that your culture has taken on a life of its own—one that you may not like.
2 – One size does not fit all. It’s up to you to find those things that make your organization special and to highlight them, while also determining the aspirational goals for your culture and how you are going to work toward getting there. Sure, there may be some broad topic areas that need to be included, but the specifics are up to you.
Is your company culture what you want it to be? What are you doing to get it there?
Photo Source: USACE- Sacremento District