Recent research indicates that more than 70 percent of American workers are disengaged with their employers. Predictions for 2012 employee trends show signs that employees will no longer tolerate being overworked and underappreciated. Top talent will seek opportunities that match their career goals and work-life balance needs. If your organization is not taking the correct steps to engage your workforce, you may see an exodus of your high-performing employees in the next year.
Ensuring that you understand and utilize employee engagement methods will help prevent your most productive workers from leaving your company. Creating a positive workplace culture is instrumental in attracting and retaining sought-after talent. A positive company culture will also help you stay strong and maintain success in situations that are tough on businesses, such as a recession.
You should make decisions on culture with a purpose and an end in mind according to Bruce Clarke, CAI’s President and CEO. The way you plan and execute your strategy for a new or improved company culture should depend on your employees, company mission statement and values, business goals and employer brand aspirations. Copying tactics used by great companies like Southwest Airlines or Zappos.com may be advantageous, but finding ways to engage your unique workforce is a more useful approach for resolving specific issues at your organization.
Jeff Tobe, an engagement strategist and a keynote speaker for the 2012 HR Management Conference, says that an engaged employee affects business results more positively than a disengaged one. Employees value their time outside of work, so organizations that acknowledge and respect this fact will be more successful in attracting and retaining top talent.
Winning cultures create environments where employees want to go to work instead of have to go to work according to business expert and a 2012 HR Management Keynote speaker, Jack Daly. He says that four factors are mandatory to ensure a positive workplace atmosphere, and they are recognition systems, communication systems, personal and professional development systems, and empowerment processes.
CAI’s 2012 HR Management Conference will provide attendees with more information and strategies for retaining high-performing workers, as well as increasing your company’s bottom line. Join more than 300 HR professionals and company leaders at the 2012 conference scheduled for February 21 and February 22 at the McKimmon Center in Raleigh. You can register today here: www.capital.org/hrconf. Check out the HR Management Conference website for a full agenda with speaker information and presentation topics.
Photo Source: cboettig


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