How Company Culture Affects Business Success

June 21st, 2011 by

Body language expert Julie-Ann Amos says that there are several broad categories of business cultures, including industrial, conservative, casual and academic. Within these broad categories exist many different business culture variations. She points out that if your manner of dress, attitude and body language is “out of sync with expectations in your business culture, you will likely be perceived as less capable, less qualified, and maybe even less trustworthy in some cases.” http://www.bodylanguageexpert.co.uk/BusinessAndBodyLanguage.html

It is important to understand your organization’s culture and how to fit in with the setting. As an employee, your productivity, satisfaction and level of success within your organization is often linked with how well you function within the business culture.

In some organizations, success is achieved in groups, decisions are made by committees and responsibilities are shared. In other organizations, however, success is centered on an individual endeavor that contributes to the business as a whole, and people are encouraged to be “stars,” or “leaders of the pack.” Self-sufficient and independent individuals thrive in such an environment. If success is considered a team effort within your organization, you do not want to be perceived as overly independent or a loner, and you may need to adjust your attitudes and behavior accordingly.

Productivity in your organization may be connected with speediness in project completion, or with creativity, accuracy, customer satisfaction, sales or any number of other factors. Know the performance norms at your place of business, and work at surpassing them.

If you are a manager or owner, be sure to justly compensate your top performing and most productive employees. If the employees whose productivity is below par are allowed to continue their bad habits and are compensated the same as everyone else, it can create a negative company culture that can be costly.

High employee satisfaction leads to high company productivity, because satisfaction is linked with retention, recruitment and training costs, as well as individual employee productivity. On the other hand, a culture where employees are unhappy and fearful can lead to the hiding of mistakes, the withholding of new ideas, poor morale and low productivity.

Your company culture directly affects its success as well as its customer and employee satisfaction, for better or worse. Take the time to foster a successful culture at your place of business.

For additional information, please call a member of CAI’s Advice and Counsel team at (919) 878-9222 or (336) 668-7746.

Image Source: Mykl Roventine: Out & About

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