Millennials put a lower priority on medical care than other generations according to a new analysis from Aon Hewitt. However, this generation is also more likely to want their employers to play a strong role in supporting their overall health and wellbeing. The data comes from the 2014 Consumer Health Mindset report from Aon Hewitt, the National Business Group on Health, and the Futures Company. Participants included 2,700 U.S. employees and their dependents. The joint survey analyzed the health and wellness perspectives, behaviors and attitudes of employees from different generations.
The survey showed that Millennials are the least likely of the generations to participate in activities focused on prevention and maintaining or improving physical health. Some specifics of that data included 54 percent of them had a physical in the last 12 months, compared to 60 percent of Generation X and 73 percent of Baby Boomers. Additionally, only 39 percent say preventive care is one of the most important things to do to stay healthy in comparison to 49 percent of Generation X and 69 percent of Baby Boomers.
With only 21 percent participating, this group is also not as likely to participate in healthy eating/weight management programs, compared to 23 percent of Generation X and 28 percent of Baby Boomers. However, 63 percent of Millennials are likely to engage in regular exercise, compared to 52 percent of Generation X and 49 percent of Baby Boomers.
“Given their younger age, most Millennials are relatively healthy, so they may not feel a sense of urgency to go to the doctor regularly or eat a well-balanced diet,” said Ray Baumruk, employee research leader at Aon Hewitt. “However, the lack of health prevention and maintenance when they’re young may lead to greater health risks as they get older. Employers should communicate the importance of participating in health related activities now to avoid serious health issues later in life.”
While they do not feel an urgent sense of preventative care, the data shows that Millennials are the most likely to embrace support from employers in their overall health and wellbeing compared to other generations. Fifty-two percent of participants from this generation say “living or working in a healthy environment” influences their personal health, while only 42 percent of Generation X and 35 percent of Baby Boomers feel the same way.
If you want to help your Millennials reach their fitness and overall health goals, while also making them aware of the importance of prevention and improving their health, Aon Hewitt experts suggests the following steps for employers:
- Understand motivation. It’s important for employers to understand what motivates and engages this group. Fifty-five percent of Millennials report their motivation is “to look good,” and not as much to “avoid illness.” Employers should modify their strategy and communications to show how poor health can impact an individual’s energy and appearance.
- Reach your audience correctly. Millennials are significantly more likely to prefer mobile apps, text, or popular social channels, such as Facebook and Twitter to access both general and personal health information. Organizations should also take advantage of apps and mobile-friendly websites to help engage employees in health and wellness campaigns.
- Easy and convenient is key. Forty percent of Millennials say they are more likely to participate in health and wellness programs if they are “easy or convenient to do.” Employers should remove barriers to helping this generation create good health choices and habits by focusing on programs that meet their work/life balance.
- Competition for fun. Millennials are the generation most likely to be interested in “friendly competitions.” Employers may want to explore ways they can include competitions to motivate and engage Millennials, such as company-wide well-being or fitness challenges.
For additional tips to help keep your Millennial staff engaged, please call a member of CAI’s Advice and Resolution team at 919-878-9222 or 336-668-7746.
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